Liberty Bank Selects Cronin
The 55-year-old agency will create, produce and place print, radio and television ads to position the bank against its competition. It also will handle direct and interactive marketing as well as public relations.
DataHero promises to give the marketing automation platforms customers a better read on their pipelines.
The cofounder of 180 and former CEO of JWT UK is tapped to lead the agency's global expansion.
Vane, who created Caples' Courageous Client award, was a passionate supporter of the industry for the entirety of her career.