Liberty Bank Selects Cronin
The 55-year-old agency will create, produce and place print, radio and television ads to position the bank against its competition. It also will handle direct and interactive marketing as well as public relations.
Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.
The Volkswagen marketing executive is a veteran of Wunderman and WPP.
Jared Lake moves over from M&C Saatchi Mobile to head the new unit.