Liberty Bank Selects Cronin
The 55-year-old agency will create, produce and place print, radio and television ads to position the bank against its competition. It also will handle direct and interactive marketing as well as public relations.
Longtime agency pro brings extensive healthcare industry experience to the agency.
A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.
Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.