LexisNexis Picks Siperian for Data Management
LexisNexis, Dayton, OH, a provider of legal, news and business information services, has more than 3.2 million subscribers. Siperian is based San Mateo, CA.
Ogilvy & Mather launches OgilvyAmp, a think tank for data-driven marketers headed by expatriates from Little Rock's best-known data company.
Retail solutions provider seeks to up its data analytics game for large and midsized retailers.
Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.