LexisNexis Centralized Data With Siperian

Share this article:
LexisNexis, a provider of news, legal and business information services, deployed Siperian Master Reference Manager to create a central repository of its North American Legal Market unit's subscriber data, Siperian said yesterday.


Siperian, a customer data integration and management solutions provider, also noted that since its rollout, Siperian MRM has improved LexisNexis data reliability across systems by greatly reducing duplicate information and consolidating data. As a result, LexisNexis has enhanced support for marketing campaigns and increased revenue by avoiding missed sales opportunities.


Working with LexisNexis, Siperian implemented the solution in about eight months. Customer data was integrated from nine sources to create a customer master data store, which was synchronized across five systems in real time and batch mode.


A critical element proved to be the flexibility of Siperian's data model. Siperian MRM allowed a custom data model able to capture all the elements of contributing data sources. The design of the data model took less than four weeks to develop and was easier than identifying data in all the systems that needed to be integrated.


Siperian said the ongoing management of the common customer data was simplified and automated through the Siperian intuitive user interface. Data stewards now can handle data conflicts using a dedicated console.


Melissa Campanelli covers postal news, CRM and database marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.