Levi's to Discontinue Online Sales

Share this article:
Levi Strauss & Co., San Francisco, announced Friday it will stop selling its merchandise online through company-branded Web sites.


Levi's clothing and accessories will be sold only on JCPenney and Macy's Web sites after Christmas. The news comes just one year after its e-commerce launch. Sales have been strong for www.levi.com and www.dockers.com, but channel conflict with retail partners has been an issue for the company, not unlike other e-commerce players.


A company spokesman cited the cost of running its e-commerce business as "unaffordable."

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions