Levi's to Discontinue Online Sales

Share this article:
Levi Strauss & Co., San Francisco, announced Friday it will stop selling its merchandise online through company-branded Web sites.


Levi's clothing and accessories will be sold only on JCPenney and Macy's Web sites after Christmas. The news comes just one year after its e-commerce launch. Sales have been strong for www.levi.com and www.dockers.com, but channel conflict with retail partners has been an issue for the company, not unlike other e-commerce players.


A company spokesman cited the cost of running its e-commerce business as "unaffordable."
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Target Better With Facebook, Sandberg Tells Marketers

Target Better With Facebook, Sandberg Tells Marketers

In earnings call, the COO claims Facebook is 44% more accurate than the industry average at targeting and promises increasing investment in ad tech.

Day One on the DMA2014 Show Floor

Day One on the DMA2014 Show Floor

Sprouting from the Direct Marketing Association convention today were retargeting refinements, rules for breach behavior, and, yes, some darn fine Brussels sprouts.

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.