Levi's to Discontinue Online Sales

Share this article:
Levi Strauss & Co., San Francisco, announced Friday it will stop selling its merchandise online through company-branded Web sites.


Levi's clothing and accessories will be sold only on JCPenney and Macy's Web sites after Christmas. The news comes just one year after its e-commerce launch. Sales have been strong for www.levi.com and www.dockers.com, but channel conflict with retail partners has been an issue for the company, not unlike other e-commerce players.


A company spokesman cited the cost of running its e-commerce business as "unaffordable."
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings