Levi's launches social media shopping tool on Facebook

Share this article:
Levi's launches social media shopping tool on Facebook
Levi's launches social media shopping tool on Facebook

Levi's has partnered with Facebook to introduce a social media tool that lets consumers shop for jeans from the social network.

The Levi's brand is one of the first companies to integrate with Facebook's “Social Plugins” tool. The platform, powered by Open Graph, allows brands to create pages for products on Facebook that consumers can “like.” The items then appear in a Facebook user's news feed, as well as on the brand's e-commerce site. Consumers can use a recommendation widget to highlight products to friends.

“This is a great way for our brand ambassadors to put megaphones to their lips and tell the world how much they love Levi's,” said Megan O'Connor, director of digital and social marketing at Levi Strauss & Co., which launched the service April 22. 

Levi's is featuring the top “liked” products on its shopping site levi.com. The denim brand has also built a “friend store” where consumers logged onto Facebook can see a list of their friends' favorite Levi's products and shop on the social network.

“We think this will change shopping for jeans online,” said O'Connor. “My friends can see that it is my birthday in two weeks from Facebook and then I can say, ‘Here are my favorite jeans.'”

O'Connor said this approach differs from having a fan page. “We have put the consumer at the center of the shopping experience,” said O'Connor.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Dollar Growth Rate of Video to Peak This Year

Dollar Growth Rate of Video to Peak This ...

It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.

Alliance Data Spends $2.3 Billion to Buy Conversant

Alliance Data Spends $2.3 Billion to Buy Conversant

CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.

Time Has Come for Cross-Channel Video Campaigns

Time Has Come for Cross-Channel Video Campaigns

People and Entertainment Weekly team up to deliver one of the first cross-channel video campaigns powered by HTML5.