May 17, 2012

Leveraging mobile and social commerce to deliver a complete customer experience

Leveraging mobile and social commerce to deliver a complete customer experience
Leveraging mobile and social commerce to deliver a complete customer experience

Couldn't attend live? CLICK HERE to register and view this webcast for free on demand.

Date: Thursday, May 17, 2012
Time: 1:00 p.m. ET / 10:00 a.m. PT

Mobile and social media are emerging as new channels for customers to interact and transact with brands. Mobile users demand experiences that are relevant and engaging and are designed with the capabilities and constraints of devices in mind. Just having a mobile app or mobile-specific website is not a long-term strategy. Brands must invest in an optimized experience, especially as mobile becomes critical to an overall digital commerce strategy.

Debating the merits of using Facebook or not is missing the point when it comes to social media. True innovators are thinking beyond the social channel and are building programs that leverage Facebook data to drive conversions and engagement both on and off Facebook.  Learn how to be more strategic about mobile and social commerce in this informative editorial webcast.

Attend this webcast and you will learn:

  • How to leverage mobile and social touchpoints in digital commerce
  • Why having a Facebook page or a mobile app is not enough
  • The benefits of a consistent, personalized and relevant customer experience
  • Strategies for integrating mobile and social into an overall digital commerce strategy

Featured speakers
Peter Sheldon, Senior Analyst, eBusiness & Channel Strategy Professionals, Forrester Research
Brenna Johnson, Senior Product Manager, Oracle Commerce

Sponsored by

Oracle's Web Commerce solution enables companies to deliver a consistent, relevant, and personalized customer buying experience across all touchpoints – online, in-store, mobile, or social.   Unifying proven market leaders ATG and Endeca, Oracle's Web Commerce solution allows companies to easily manage and optimize the entire cross-channel experience.  Visit oracle.com/webcommerce for more information. 


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