Levenger picks Mokrynskidirect for new list

Share this article:

Mokrynskidirect, Hackensack, NJ, was tapped to manage a new-to-market file owned by Levenger Retail. Levenger is a retailer known to millions of Web and catalog customers as the company offering "tools for serious readers."

The 26,894 individuals in the file are ages 35-66 and have an average household income of $75,000. Average order is around $135.

The file of Levenger buyers and catalog subscribers represents sophisticated consumers who seek quality products. Levenger produces writing instruments, leather accessories, home furnishings and gift items.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

App of the Week: CardsApp

App of the Week: CardsApp

The app lets users select loyalty cards on their phone or smartwatch to display QR codes at check out time.

Rakuten Marketing Moves to a Unified Platform

Rakuten Marketing Moves to a Unified Platform

Omni experience consolidates all channel offerings into a single platform and dashboard to provide better management of the customer funnel.

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.