Levenger picks Mokrynskidirect for new list

Share this article:

Mokrynskidirect, Hackensack, NJ, was tapped to manage a new-to-market file owned by Levenger Retail. Levenger is a retailer known to millions of Web and catalog customers as the company offering "tools for serious readers."

The 26,894 individuals in the file are ages 35-66 and have an average household income of $75,000. Average order is around $135.

The file of Levenger buyers and catalog subscribers represents sophisticated consumers who seek quality products. Levenger produces writing instruments, leather accessories, home furnishings and gift items.

Share this article:
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.