Levenger picks Mokrynskidirect for new list

Share this article:

Mokrynskidirect, Hackensack, NJ, was tapped to manage a new-to-market file owned by Levenger Retail. Levenger is a retailer known to millions of Web and catalog customers as the company offering "tools for serious readers."

The 26,894 individuals in the file are ages 35-66 and have an average household income of $75,000. Average order is around $135.

The file of Levenger buyers and catalog subscribers represents sophisticated consumers who seek quality products. Levenger produces writing instruments, leather accessories, home furnishings and gift items.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches

Campaign Comes to the States

Campaign Comes to the States

DMN's UK-based sister publication launches Campaign US