Letter:Dial One for Frustrated

Share this article:
It's disheartening to read Tad Clarke's editorial on predictive dialing ("Predictive Dialing's Dead Air? A Marketer's Problem," DM News Feb. 21) in which he states: "Why some states want to prohibit the use of predictive dialers entirely is beyond me." I guess there's nothing like the sport of taking people away from assorted daily activities to answer a nonexistent phone call. Just like the telemarketing company that hangs up if anybody answers the phone, since its only purpose is to leave a message on an answering machine. Is this what Don Ameche invented the telephone for? Mr. Clarke, as editor of a major direct marketing industry publication, should represent the best of industry practices, not the worst.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.