Letter: Yahoo Responds to ACSI Report

Share this article:

We believe that there is no more important measure of customer satisfaction than users' behavior, and Yahoo!'s user engagement and metrics demonstrate very healthy satisfaction levels among our users.

Yahoo! is the only major Internet company to have its average time spent per user increase every quarter over the past year. We attribute this to our strength in connecting the world to the broad range of people and information they care about. Our new home page is centered around our users to help them make the most of their Internet time, and our research has shown that their overall customer satisfaction improved during the past year. In addition, total unique visitors, page views, minutes spent and average usage days per visitor on the Yahoo! home page have all increased since we launched our new design (Comscore MediaMetrix, April 2006 - July 2006).

Meagan Busath, Yahoo!
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

B2B Marketers Can Now Self-Serve Ads on Facebook Exchange

B2B Marketers Can Now Self-Serve Ads on Facebook ...

Sitescout's new integration with FBX opens up access to any size marketer, minus campaign spend minimums, according to the RTB company.

Day Two at DMA2014

Day Two at DMA2014

It was awards day in San Diego, with Teradata's Lisa Arthur being named Marketer of the Year, and Google Japan being feted for its direct mail prowess.

Today's Forecast: Chilly With a 10 Percent Lift in Parka Sales

Today's Forecast: Chilly With a 10 Percent Lift ...

The Weather Company launches a website offering marketers free advice on how to take advantage of shifts in the weather.