Letter: Winning Caples Entry Wasn't Direct Response

Share this article:
Just one tiny little problem with Proximity winning the Maxwell Sackheim award for the Save the Children ads: Namely, they weren't direct response advertisements ("Proximity Leads Caples With 2 Best of Shows," Feb. 28). To qualify, you have to sell directly from the page. Slapping an 800 number or a Web address on there doesn't cut it. Any Madison Avenue copy cub can do that.


You can tell Andi Emerson that if she keeps handing out Maxwell Sackheims to entries that shouldn't even be in the competition, I'm going to turn mine back in!


Richard Armstrong, Freelance copywriter, Washington, DC


richarm1@aol.com


This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions