Letter: Why Would Male Donors Be a Surprise Segment for a Male Disease?
Come again? "Surprise segment" - male donors, for an exclusively male disease? With all due respect, it's hardly surprising that the Prostate Cancer Foundation found men responding both at a higher dollar and a higher percentage to this cause than women ("Prospecting Finds Surprise Segment," July 19).What is surprising is that it had to be discovered by a gender overlay on donors after the mailing!
For this cause, males should have been tested initially as separate segments. It would have saved time, work and money.
Jerry Gould, President, Conrad Direct Inc., Cresskill, NJ
jgould@conraddirect.com
