Letter: Why Would Male Donors Be a Surprise Segment for a Male Disease?

Share this article:
Come again? "Surprise segment" - male donors, for an exclusively male disease? With all due respect, it's hardly surprising that the Prostate Cancer Foundation found men responding both at a higher dollar and a higher percentage to this cause than women ("Prospecting Finds Surprise Segment," July 19).


What is surprising is that it had to be discovered by a gender overlay on donors after the mailing!


For this cause, males should have been tested initially as separate segments. It would have saved time, work and money.


Jerry Gould, President, Conrad Direct Inc., Cresskill, NJ


jgould@conraddirect.com



Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Opinions

The One-to-One Future Is Now

The One-to-One Future Is Now

Editor-in-Chief Ginger Conlon offers her take on what it means to make an impact on the marketing industry.

Leading by (Poor) Example: Answers

Leading by (Poor) Example: Answers

The VP of marketing has been a little lax in his definition of the term "business expense" and it shows. See how our readers would handle this thorny situation.

Attention Marketing Consultants: Protect Yourselves

Attention Marketing Consultants: Protect Yourselves

A lot can go wrong when you're a marketing consultant—but there are plenty of ways to safeguard yourself if you're smart about it.