Letter: Why Some Ignore DM Basics

Share this article:
Your recently published circulation panel discussion certainly showed a spectrum of individual strategies ("Panel Discusses Reinventing Magazines," Feb. 3).


Yankee sent out reconnaissance to survey the landscape before action (the correct way), Reader's Digest "smoked their own management dope" and never left the bunker, and Folio felt the howitzers bracketing and concluded that a new foxhole might not be a better alternative.


Scott M. Fackert, Chaparral Media, scott@fackert.com


This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions