Letter: Why Some Ignore DM Basics

Share this article:
Your recently published circulation panel discussion certainly showed a spectrum of individual strategies ("Panel Discusses Reinventing Magazines," Feb. 3).


Yankee sent out reconnaissance to survey the landscape before action (the correct way), Reader's Digest "smoked their own management dope" and never left the bunker, and Folio felt the howitzers bracketing and concluded that a new foxhole might not be a better alternative.


Scott M. Fackert, Chaparral Media, scott@fackert.com


Share this article:
close

Next Article in Opinions

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Opinions

Attention Marketing Consultants: Protect Yourselves

Attention Marketing Consultants: Protect Yourselves

A lot can go wrong when you're a marketing consultant—but there are plenty of ways to safeguard yourself if you're smart about it.

The Challenge of Changeable Customers

The Challenge of Changeable Customers

When it comes to behavioral targeting, I'm never surprised by the ads I'm served on my personal Mac.

Spoiled for Choice: Answers

Spoiled for Choice: Answers

Sterling Worldwide is hiring a new VP of sales and marketing. Should the CRM expert or the data person get the job? See what our readers has to say.