Letter: Why Is a Monopoly Spending $104 Million on Advertising and Marketing?

Share this article:
Am I the only one who feels there is a certain absurdity connected to the announcement that a monopoly is spending $104 million for advertising and marketing ("USPS Campaign Hopes to Get 'A Leg Up,' " April 22)?


This is additionally disconcerting when it comes on the heels of tremendous losses and an increase in postage. Perhaps the advertising will improve their "branding" and justify the bonuses they pass around.


F. "Shorty" Feldbush, President, A&M Direct Mail Service Inc., San Dimas, CA


shorty@amdirectmail.com



Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Opinions

The Challenge of Changeable Customers

The Challenge of Changeable Customers

When it comes to behavioral targeting, I'm never surprised by the ads I'm served on my personal Mac.

Spoiled for Choice: Answers

Spoiled for Choice: Answers

Sterling Worldwide is hiring a new VP of sales and marketing. Should the CRM expert or the data person get the job? See what our readers has to say.

Peering Into the Marketing Future

Peering Into the Marketing Future

You've heard it many times before: The only constant is change. Not really. Sometimes, the only constant is stubborn resistance. This year we'll see a mix of both.