Letter: Why Is a Monopoly Spending $104 Million on Advertising and Marketing?
Am I the only one who feels there is a certain absurdity connected to the announcement that a monopoly is spending $104 million for advertising and marketing ("USPS Campaign Hopes to Get 'A Leg Up,' " April 22)?This is additionally disconcerting when it comes on the heels of tremendous losses and an increase in postage. Perhaps the advertising will improve their "branding" and justify the bonuses they pass around.
F. "Shorty" Feldbush, President, A&M Direct Mail Service Inc., San Dimas, CA
shorty@amdirectmail.com
