Letter: Why Haven't Environmentalists Seized on E-Mail's Benefits?

Share this article:
Tad Clarke's editorial regarding the recycling charges threatening UK DMers (Jan. 20) brought to mind something that has puzzled me: Why is it that the environmentalist community has never seized upon the environment-friendliness of e-mail marketing? Deleting an e-mail involves no muss or fuss and no nasty paper to dispose of.


Yet environmentalists have never seized upon this. In fact, it seems that the greens are among the most vociferous critics of spam. Nonetheless, e-mail has enormous tree-saving potential.


Terry Nugent, Director of marketing, Medical Marketing Service Inc., Wood Dale, IL


T-Nugent@mmslists.com


Share this article:
close

Next Article in Opinions

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Opinions

The Challenge of Changeable Customers

The Challenge of Changeable Customers

When it comes to behavioral targeting, I'm never surprised by the ads I'm served on my personal Mac.

Spoiled for Choice: Answers

Spoiled for Choice: Answers

Sterling Worldwide is hiring a new VP of sales and marketing. Should the CRM expert or the data person get the job? See what our readers has to say.

Peering Into the Marketing Future

Peering Into the Marketing Future

You've heard it many times before: The only constant is change. Not really. Sometimes, the only constant is stubborn resistance. This year we'll see a mix of both.