February 19, 2002
Letter: Why Are We Such Crybabies?
With all the moaning and groaning over opt-in or opt-out and governmental restrictions, it is inconvenient to recollect that when the same situation came up in Europe, the same responses came from direct marketers.
However, after implementation of restrictive legislation there, many organizations reversed themselves and acknowledged that they could live with opt-in.
Why are we such crybabies?