Letter: Why Are We Such Crybabies?

Share this article:
With all the moaning and groaning over opt-in or opt-out and governmental restrictions, it is inconvenient to recollect that when the same situation came up in Europe, the same responses came from direct marketers.


However, after implementation of restrictive legislation there, many organizations reversed themselves and acknowledged that they could live with opt-in.


Why are we such crybabies?


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Opinions

When Marketing and Sales Collide: Answers

When Marketing and Sales Collide: Answers

The head of marketing operations is doing just as much selling as marketing, sans the commission her sales colleagues earn. How should she handle it? See how our readers would ...

App of the Week: RescueTime

App of the Week: RescueTime

RescueTime aims to help users become more focused and productive.

Defending Direct: Answers

Defending Direct: Answers

Miranda Bell knows her program will pay off but CEO Dasha Atwala says to nix it. What should she do?