Letter: Who's Working for Whom?

Share this article:
Call me a Pollyanna, but I never even thought about not passing on negotiated discounts to my mailers. I am truly disgusted by Larry Weissman's broad accusations (Letters, Dec. 9).


Yes, it's been said brokers are compensated by the list owner, but I would like to put something else out there. In a typical situation, list owners retain 70 percent of the base price of their list with 30 percent commission kept by the list manager, 20 percent of which is passed on to the broker of the transaction.


As a matter of fact, our earlier contracts with list management clients were structured this way, albeit not to address this issue. Structure it this way, and can't it be said we are working for the list manager?


And Mr. Weissman's suggestions on accounts receivable are absolutely bizarre. He has to be living in a fantasy world.


Chris Ragusa, President, Estee Marketing Group Inc., New Rochelle, NY


cragusa@esteemarketing.com



Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Opinions

App of the Week: Life Organizer

App of the Week: Life Organizer

Life Organizer aims to help users be as productive as possible.

Marketing GloBALLization

Marketing GloBALLization

The Yankees aren't the only team searching for talent overseas.

The Best Birthdays Are Multichannel

The Best Birthdays Are Multichannel

The "best" birthday greetings aren't always the ones with the biggest deals.