Letter: Which Is Worse, the Guillotine or Electric Chair?
Do they even know what they're saying when they say people "prefer" pop-up ads to telemarketing calls? It's like saying that people prefer the guillotine to the electric chair.
Editor-in-Chief Ginger Conlon offers her take on what it means to make an impact on the marketing industry.
The VP of marketing has been a little lax in his definition of the term "business expense" and it shows. See how our readers would handle this thorny situation.
A lot can go wrong when you're a marketing consultant—but there are plenty of ways to safeguard yourself if you're smart about it.