June 2013 Issue

Battle of the Brands

Can the Man of Steel Beat an Iron-Strong Franchise?

Diary of a CMO

Marketing Needs Internal Engagement, Too

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Can the Man of Steel Beat an Iron-Strong Franchise?

3 Effective Ways to Make E-Commerce More Engaging

Tom Osenton, CEO of Customer Share Group

December 03, 2001

Letter: Which Is Worse, the Guillotine or Electric Chair?

I just read the article by Scott Hovanyetz that quoted a study reporting people prefer pop-up ads to telemarketing calls (Nov. 26). The desperation of firms whose lives depend on the success of online advertising is approaching comedic levels.

Do they even know what they're saying when they say people "prefer" pop-up ads to telemarketing calls? It's like saying that people prefer the guillotine to the electric chair.

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