Letter: USPS Already Has a Mail Suppression Service

Share this article:
Dick Goldsmith thinks it may be unconstitutional to deny the U.S. Postal Service access to a mailbox as long as the mailer has paid the proper postage (Letters, Aug. 4).


In fact, the postal service itself has a relatively simple means for any recipient to effectively block further receipt of virtually any type of advertising mail. It has existed for more than 35 years, as memory serves. Refer to Sections C032 (Sexually Oriented Advertising) and C033 (Pandering Advertisements) of the Domestic Mail Manual. It is stated explicitly that it is "in the addressee's sole discretion" to determine that the mail is "erotically arousing or sexually provocative."


Whether the advertisement is for lingerie, the Bible or Disney merchandise, one only has to fill out a Post Office Form 1500, and the mailer must not repeat that offer to the addressee. Violations are subject to stiff penalties.


But, shhh. Keep it under your hat. There is very little promotion of these regulations, and at present there are not too many names on the pandering file.


Fred Woolf, President, Fred Woolf List Co. Inc., White Plains, NY


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Opinions

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Opinions

When Marketing and Sales Collide: Answers

When Marketing and Sales Collide: Answers

The head of marketing operations is doing just as much selling as marketing, sans the commission her sales colleagues earn. How should she handle it? See how our readers would ...

App of the Week: RescueTime

App of the Week: RescueTime

RescueTime aims to help users become more focused and productive.

Defending Direct: Answers

Defending Direct: Answers

Miranda Bell knows her program will pay off but CEO Dasha Atwala says to nix it. What should she do?