LETTER: Unwanted E-Mail Drains Resources

Share this article:
I read the editorial on Maps and yesmail (http://www.dmnews.com/archive/2000-07-31/9753.html) and wanted to clarify some issues from the point-of-view of a systems administrator.

What you call `unconfirmed opt in' sounds to me like a euphemism for what is properly called `opt-out'. More reputable ISPs and hosting providers refuse to host opt-out mailings because they are unwanted more often than not. Combine that with the fact that many spammers use an opt-out gag to collect e-mail addresses, and you have a situation where many people who would gladly opt out know better than to encourage e-mail address harvesters and spammers.

Anyone who is responsible for an expensive service available to people not on their paying customer list will react forcefully when they think their service is being abused. If a network and storage devices are flooded with spam, it's the paying customers of the ISP who are hurt. Systems administrators are bound by a contract to protect and conserve ISP resources. MAPS is a tool, and while not without its faults, it helps administrators better serve their paying clients.

•Christopher Reid Palmer, www.innerfireworks.com
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

B2B Marketers Can Now Self-Serve Ads on Facebook Exchange

B2B Marketers Can Now Self-Serve Ads on Facebook ...

Sitescout's new integration with FBX opens up access to any size marketer, minus campaign spend minimums, according to the RTB company.

Day Two at DMA2014

Day Two at DMA2014

It was awards day in San Diego, with Teradata's Lisa Arthur being named Marketer of the Year, and Google Japan being feted for its direct mail prowess.

Today's Forecast: Chilly With a 10 Percent Lift in Parka Sales

Today's Forecast: Chilly With a 10 Percent Lift ...

The Weather Company launches a website offering marketers free advice on how to take advantage of shifts in the weather.