LETTER: Unwanted E-Mail Drains Resources

Share this article:
I read the editorial on Maps and yesmail (http://www.dmnews.com/archive/2000-07-31/9753.html) and wanted to clarify some issues from the point-of-view of a systems administrator.


What you call `unconfirmed opt in' sounds to me like a euphemism for what is properly called `opt-out'. More reputable ISPs and hosting providers refuse to host opt-out mailings because they are unwanted more often than not. Combine that with the fact that many spammers use an opt-out gag to collect e-mail addresses, and you have a situation where many people who would gladly opt out know better than to encourage e-mail address harvesters and spammers.


Anyone who is responsible for an expensive service available to people not on their paying customer list will react forcefully when they think their service is being abused. If a network and storage devices are flooded with spam, it's the paying customers of the ISP who are hurt. Systems administrators are bound by a contract to protect and conserve ISP resources. MAPS is a tool, and while not without its faults, it helps administrators better serve their paying clients.


‚ÄĘChristopher Reid Palmer, www.innerfireworks.com
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.