Letter: They Forgot the Search

Share this article:
I was excited to see how Equifax was tying in its movie fame with an online component ("Equifax, Identity Theft Get the Hollywood Treatment," Feb. 6), and then I realized that they had totally left search engine marketing out of the equation!


Sigh.


I'd love it if you started an online column: "They Forgot the Search."


I searched "Firewall movie" and even "firewall," and Equifax wasn't buying any of the terms and didn't have an organic presence, either. Nothing for "Harrison Ford" or "firewall harrison ford." So silly - how do they think people will find them?


WORSE! If you search "Equifax," the link goes to an old version of their home page that has no mention of the movie.


Sad, sad, sad. I would call this an incomplete pass in marketing ;-)


Dana Todd, Executive vice president, SiteLab International Inc.


mailto:dana@sitelab.com


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Opinions

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Opinions

App of the Week: Life Organizer

App of the Week: Life Organizer

Life Organizer aims to help users be as productive as possible.

Marketing GloBALLization

Marketing GloBALLization

The Yankees aren't the only team searching for talent overseas.

The Best Birthdays Are Multichannel

The Best Birthdays Are Multichannel

The "best" birthday greetings aren't always the ones with the biggest deals.

Copyright © 2014 Haymarket Media, Inc. All Rights Reserved
This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.
Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions.