Letter: There Are Ways to Get Off E-Mail Spam Lists
First and foremost, give your real address only to organizations you know and trust.
Second, never allow your real e-mail to be posted online. Nowhere. Not on corporate Web sites, discussion groups or usenet. Spammers use robots to harvest these addresses.
Third, when you do receive unsolicited e-mail, never use the opt-out link - it tells spammers the address is good. Just delete the e-mail. Or use your mail program to filter spam - MS Outlook has good wizards for this.
Fourth, check out www.sneakemail.com, a great free service run by Kevin Swope. Sneakemail generates new e-mail addresses for you, forwarding mail to your real account. Because you never reuse an address, you can see who is spamming you and cut them off easily. I grabbed a new e-mail for this letter. E-mail me at 78riaj26q3lg001@Sneakemail.com. I'll get it - yet I haven't revealed my true address. If I receive spam through this particular address, I'll blame the DM News readership - then I will just turn it off.
The idea of single-use e-mail addresses is powerful. I hope this idea is soon incorporated into mail clients and mail servers. If it is, e-mail will become 100 percent permission-based and spam will vanish.
I look forward to that day.
Vice president of marketing