Letter: Telemarketing Answer Lies in Effective List Management, Not Unfair Laws

Share this article:
In regard to the editorial "Let the DNC Decision Stay" (Feb. 23), first of all, "56 million Americans" have not signed up for the national DNC registry. How can you publish such an egregious error? There are 56 million phone numbers in the national database, but any intern knows that this does not translate into people.


Where do you get your information? I have three land lines at home, we have two cell numbers, too. That's five phone numbers for us. If we're anywhere close to the average, that translates to about 11 million households, which is a much better way to assess the impact of the federal DNC law. Quit printing such inflammatory nonsense.


Secondly, I'd like to ask you, if not now, when and where do we draw the line on the ongoing onerous attack on the entire direct marketing industry? Are you a proponent of the demise of the very industry that puts the food on your table? There are other solutions, like effective list management, rather than the unfair and unjust laws that have been enacted. But it appears that you are willing to offer up the telephone marketing industry as a sacrifice. Amazing.


I am reminded of Martin Niemoeller's words from another time: "First they came for the communists, but I was not a communist so I did not speak out. Then they came for the socialists and the trade unionists, but I was neither, so I did not speak out. Then they came for the Jews, but I was not a Jew so I did not speak out. And when they came for me, there was no one left to speak out for me."


Print that, then please join the team.


Jim Tressler, CEO, Guaranteed Marketing Solutions Inc.


jtressler@gmscorporate.com



Share this article:
close

Next Article in Opinions

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Opinions

The Challenge of Changeable Customers

The Challenge of Changeable Customers

When it comes to behavioral targeting, I'm never surprised by the ads I'm served on my personal Mac.

Spoiled for Choice: Answers

Spoiled for Choice: Answers

Sterling Worldwide is hiring a new VP of sales and marketing. Should the CRM expert or the data person get the job? See what our readers has to say.

Peering Into the Marketing Future

Peering Into the Marketing Future

You've heard it many times before: The only constant is change. Not really. Sometimes, the only constant is stubborn resistance. This year we'll see a mix of both.