Letter: Survey Was Opinion, Not Science

Share this article:
I just wanted to comment on a poorly titled article in the Nov. 14 edition of DM News: "Survey: Telemarketing Best at BTB Lead Generation." This was an opinion survey, not a scientific survey where actual effectiveness was measured.


Telemarketing is most widely accepted, and preferred.


However, I guarantee you if you conducted a scientific lead generation study, dollar for dollar online channels produce better, more cost-effective leads.


Perhaps "Telemarketing Preferred at BTB Lead Generation" may have been more appropriate.


Duane Zoscin, Marketing manager, The Strata Companies, Plymouth Meeting, PA


Dzoscin@gostrata.com


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Opinions

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs: