Letter: Survey Was Opinion, Not Science

Share this article:
I just wanted to comment on a poorly titled article in the Nov. 14 edition of DM News: "Survey: Telemarketing Best at BTB Lead Generation." This was an opinion survey, not a scientific survey where actual effectiveness was measured.


Telemarketing is most widely accepted, and preferred.


However, I guarantee you if you conducted a scientific lead generation study, dollar for dollar online channels produce better, more cost-effective leads.


Perhaps "Telemarketing Preferred at BTB Lead Generation" may have been more appropriate.


Duane Zoscin, Marketing manager, The Strata Companies, Plymouth Meeting, PA


Dzoscin@gostrata.com


Share this article:
close

Next Article in Opinions

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Opinions

The Challenge of Changeable Customers

The Challenge of Changeable Customers

When it comes to behavioral targeting, I'm never surprised by the ads I'm served on my personal Mac.

Spoiled for Choice: Answers

Spoiled for Choice: Answers

Sterling Worldwide is hiring a new VP of sales and marketing. Should the CRM expert or the data person get the job? See what our readers has to say.

Peering Into the Marketing Future

Peering Into the Marketing Future

You've heard it many times before: The only constant is change. Not really. Sometimes, the only constant is stubborn resistance. This year we'll see a mix of both.