Letter: Site Planning Needs to Be Built Around SEO

Share this article:
Thank you so much for this helpful and informative article by Kent Lewis ("Online Exclusive: How to Build a Search Engine-Friendly Web Site," Feb. 13). He truly captured the basics and essence of SEO. So many of the companies that build Web sites do not have seasoned professionals to assist in SEO.


He is so right about implementing that capability from the get-go. The site planning and site architecture should be built around SEO. It saves a lot of time in the long term.


We at Wisconsinmade.com are in the process of looking at a redesign (original site built in 1999), so this article is timely from our perspective.


Linda Remeschatis, President, Wisconsinmade.com, Madison, WI


linda@wisconsinmade.com


Share this article:
close

Next Article in Opinions

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Opinions

The One-to-One Future Is Now

The One-to-One Future Is Now

Editor-in-Chief Ginger Conlon offers her take on what it means to make an impact on the marketing industry.

Leading by (Poor) Example: Answers

Leading by (Poor) Example: Answers

The VP of marketing has been a little lax in his definition of the term "business expense" and it shows. See how our readers would handle this thorny situation.

Attention Marketing Consultants: Protect Yourselves

Attention Marketing Consultants: Protect Yourselves

A lot can go wrong when you're a marketing consultant—but there are plenty of ways to safeguard yourself if you're smart about it.