Letter: Show Me a Control, Not Four Hip Creative Guys

Share this article:
If the strategy of the "I Covet a Caples" mailing is to convince creatives in general agencies that entering a direct response awards competition is important, I think it works ("Caples Covets General Agencies," Aug. 8). Unfortunately, since I received the piece, I have to assume a lot of us on the list are not in general advertising agencies, but are direct marketers.


And as a direct marketer, the piece is a turnoff to me, because I don't care whether the four hip, long-haired "creative" ad guys featured in the mailer want a Caples or not.


The mailer implies that these four ad guys are "great minds," but unless they can show me one major control they've written, to me they're all what the Texans call "big hat, no cattle," as far as their marketing abilities go.


Robert W. Bly, Copywriter and DM News columnist, Dumont, NJ


rwbly@bly.com


Share this article:
close

Next Article in Opinions

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Opinions

The Challenge of Changeable Customers

The Challenge of Changeable Customers

When it comes to behavioral targeting, I'm never surprised by the ads I'm served on my personal Mac.

Spoiled for Choice: Answers

Spoiled for Choice: Answers

Sterling Worldwide is hiring a new VP of sales and marketing. Should the CRM expert or the data person get the job? See what our readers has to say.

Peering Into the Marketing Future

Peering Into the Marketing Future

You've heard it many times before: The only constant is change. Not really. Sometimes, the only constant is stubborn resistance. This year we'll see a mix of both.