Letter: Self-Gratifying Reports Help Analysts Feign Insight

Share this article:
Tad Clarke hit the nail on the head regarding his editorial on analysts ("Let's Get Rid of Analysts," Dec. 2). In these difficult times especially, analysts really do not have a clue as to what is going on. All they can do is feign knowledge and insight by releasing self-gratifying, byline "reports" on the latest economic statistics, without having to do any actual research or "analysis" on their own. What a profession!


On another note, I regularly enjoy the newsletter and DM articles, so keep up the good commentary and work.


Chris Beirne,


beirne101@hotmail.com



Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Opinions

When Marketing and Sales Collide: Answers

When Marketing and Sales Collide: Answers

The head of marketing operations is doing just as much selling as marketing, sans the commission her sales colleagues earn. How should she handle it? See how our readers would ...

App of the Week: RescueTime

App of the Week: RescueTime

RescueTime aims to help users become more focused and productive.

Defending Direct: Answers

Defending Direct: Answers

Miranda Bell knows her program will pay off but CEO Dasha Atwala says to nix it. What should she do?