Letter: Restraint Will Earn Marketers Respect

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I recently read Ken Magill's column "Time to Lay it Out" and I applaud his message.


But have you ever wondered why the marketing industry is silent?


Ever wondered why the Association for Interactive Media is worried about bad PR?


Ever wondered why the "ignorant consumer press" constantly freaks out about privacy and the collection and use of marketing data?


It's because at every turn, when presented with a choice, the marketing industry has engaged in behavior roughly as honorable -- and as self-restrained -- as a herd of pigs turned loose at a buffet table.


Being upfront about intentions is a good start, but the only thing that's going to change public perception in the long run is respectful behavior from the marketing community. Mr. Magill's column could have been titled "Full Disclosure."


I'd like to suggest a headline for your next editorial: "Opt-In."


Cameron Crotty


sfcrotty@hotmail.com



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