LETTER: Rating System Would End Cheating

Share this article:
Until marketers get an FTC-backed, Nielsen-type rating system for retailers online ("More Media Hogwash," iMarketing News, Jan. 8, www.dmnews.com/articles/2001-01-08/12476.html), we're going to continue to have chaos with the courts and customers.


That's why they have referees in the NFL. People are going to cheat when their livelihoods are at stake.


• J.D. Kinney


Dev. Kinney/Media Graphics Inc.


mediagraphics@devkinney.com

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions