LETTER: Rating System Would End Cheating
That's why they have referees in the NFL. People are going to cheat when their livelihoods are at stake.
• J.D. Kinney
Dev. Kinney/Media Graphics Inc.
Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.
There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.
Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.