Letter: Penney's Items Are Always Out of Stock

So J.C. Penney's catalog sales plummeted 21.4 percent ("Penney's Turnaround: Mid-'03," Aug. 19). Why am I not surprised? Our family has been JCP catalog buyers for many years, but recently it seems they never have merchandise in stock.


When a JCP catalog (big book or sale event) hits the mailbox, we tend to look through it for a day or two. Then, seeing something we might want, we call to place the order. It seems that about four times out of five we get told that the item is sold out, or on back order, or otherwise unavailable. And this isn't exotic merchandise: standard dresses, ladies casual outfits, men's shirts/ties, etc. You just can't sell what you don't have in stock!


George MacKay, MailSouth Inc., Helena, AL


gmackay@mailsouth.com



Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Opinions

It's Not "OK" to Be "K"

It's Not "OK" to Be "K"

Resist the temptation to dismiss marketing and sales fundamentals in the age of quick hits and shortcuts.

Marketing's Constant Evolution

Marketing's Constant Evolution

As both a "marketer" and editor I recently found myself doubly blessed. There I was heading a table of some of the smartest and most talented marketers around.

Marketing Challenge: Fire the Client?

Marketing Challenge: Fire the Client?

Seems like a top client is subtly demanding a kickback—what would you do? Answers are due to ginger.conlon@dmnews.com by May 31.