Letter: Penney's Items Are Always Out of Stock

Share this article:
So J.C. Penney's catalog sales plummeted 21.4 percent ("Penney's Turnaround: Mid-'03," Aug. 19). Why am I not surprised? Our family has been JCP catalog buyers for many years, but recently it seems they never have merchandise in stock.


When a JCP catalog (big book or sale event) hits the mailbox, we tend to look through it for a day or two. Then, seeing something we might want, we call to place the order. It seems that about four times out of five we get told that the item is sold out, or on back order, or otherwise unavailable. And this isn't exotic merchandise: standard dresses, ladies casual outfits, men's shirts/ties, etc. You just can't sell what you don't have in stock!


George MacKay, MailSouth Inc., Helena, AL


gmackay@mailsouth.com



Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Opinions

App of the Week: Life Organizer

App of the Week: Life Organizer

Life Organizer aims to help users be as productive as possible.

Marketing GloBALLization

Marketing GloBALLization

The Yankees aren't the only team searching for talent overseas.

The Best Birthdays Are Multichannel

The Best Birthdays Are Multichannel

The "best" birthday greetings aren't always the ones with the biggest deals.