Letter: Penney's Items Are Always Out of Stock

Share this article:
So J.C. Penney's catalog sales plummeted 21.4 percent ("Penney's Turnaround: Mid-'03," Aug. 19). Why am I not surprised? Our family has been JCP catalog buyers for many years, but recently it seems they never have merchandise in stock.


When a JCP catalog (big book or sale event) hits the mailbox, we tend to look through it for a day or two. Then, seeing something we might want, we call to place the order. It seems that about four times out of five we get told that the item is sold out, or on back order, or otherwise unavailable. And this isn't exotic merchandise: standard dresses, ladies casual outfits, men's shirts/ties, etc. You just can't sell what you don't have in stock!


George MacKay, MailSouth Inc., Helena, AL


gmackay@mailsouth.com



Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Opinions

The One-to-One Future Is Now

The One-to-One Future Is Now

Editor-in-Chief Ginger Conlon offers her take on what it means to make an impact on the marketing industry.

Leading by (Poor) Example: Answers

Leading by (Poor) Example: Answers

The VP of marketing has been a little lax in his definition of the term "business expense" and it shows. See how our readers would handle this thorny situation.

Attention Marketing Consultants: Protect Yourselves

Attention Marketing Consultants: Protect Yourselves

A lot can go wrong when you're a marketing consultant—but there are plenty of ways to safeguard yourself if you're smart about it.