Letter: Most Marketers Can't Relate to the Senior Market
What had clicked was the realization that the majority of the firms marketing products and services in our field are significantly younger than their customers and probably cannot relate all that well to the needs, outlooks and attitudes of the very people they depend on for their livelihoods. Even though I'm squarely centered in our market's demographics, looking at our Web sites immediately revealed that we are just as guilty as anyone else in our market when it comes to missing our customer's sensitivities.
It's all too easy for Web designers, editors, publishers, art directors and advertising agencies to work to the standards of our professional peers and lose sight of the fact that our peers are not the ones paying the bills.
Keep up the good work.
Richard A. Ross, President, CQ Communications Inc.