Letter: Mitsubishi Could Benefit From Honda's Web Approach

Share this article:
Regarding Jason Hekl's article ("Intelligent Search as an Alternative to Traditional Site Navigation," Sept. 12), Mitsubishi could benefit from Honda's approach to their Web site. It's as though Mitsubishi doesn't want you to find out about their auto products; they have designed their Web site as though most people are interested in their other divisions, when a site traffic stat shows that the automotive site, despite the difficulty in getting there, has more traffic than the other sites combined.


Worse, if you check car-related sites and their links and traffic related to Mitsubishi, you find that they get more links than Mitsubishi itself.


Keep up the good work, Jason!


Barry Dennis, Netweb/Omni LLC, Bdennis410@aol.com


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Opinions

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Opinions

Becoming "Resource Full"

Becoming "Resource Full"

Stand out from the competition by being a go-to content source for buyers.

App of the Week: Visme

App of the Week: Visme

Simplifying the process of creating professional presentations and infographics is Visme's mission.

Copyright © 2014 Haymarket Media, Inc. All Rights Reserved
This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.
Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions.