Letter: Lower-Priced E-Mail Products Lack Sophisticated Functionality
I believe that if e-mail marketers and direct marketers in general are going to improve their image with consumers, they have to stop using cheap bulk e-mail blasters and start using next generation e-mail marketing platforms that offer visibility to customer data using "CRM-like" data modeling, e-mail frequency control features, global suppression and user preference management features.
I think it is important that DM News and its readers start to understand the different levels of e-mail marketing products. It is important to understand why StickEmail costs $75 a month and why our average customer spends more than $50,000 a year. If direct marketers are going to improve their image, they need to understand this.
Jason McNamara, CEO, Dynamics Direct Inc.