Letter: Let's Hope Fall Show Is a Good OneI sure hope the Direct Marketing Association is correct on this one ("DMA Gets Aggressive for Fall Show," Sept. 9).
What is DM News seeing for potential prospects for the fall DMA show? We at Arandell are committed to booth space at the fall show, and we are very worried that there will be a small turnout from catalog companies.
If it is bad, this will be the last one for us. We need to see good show prospects.
We see a much better turnout for the fall New England Mail Order Conference.
Jim Treis, Executive vice president of sales and marketing, Arandell Corp., Menomonee Falls, WI