LETTER: Just a Bunch of Yahoos

Share this article:
Just a Bunch of Yahoos


How right Ruth Stevens is about Yahoo (iMarketing News, Sept. 11).


A year or so ago we experienced our Yahoo sales representative "rejecting" advertising opportunities because our clients weren't willing to pay their large minimums to test their medium when it was highly sought after.


Though Yahoo isn't the first place we turn to these days for advertising opportunities, we have heard of "lower" minimums, but we haven't forgotten either.


Jerry Whiteway


President


MetaResponse Group


jwhiteway@metaresponse.com
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.

Ecstatic Over Programmatic

Ecstatic Over Programmatic

Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.