LETTER: Just a Bunch of Yahoos

Share this article:
Just a Bunch of Yahoos


How right Ruth Stevens is about Yahoo (iMarketing News, Sept. 11).


A year or so ago we experienced our Yahoo sales representative "rejecting" advertising opportunities because our clients weren't willing to pay their large minimums to test their medium when it was highly sought after.


Though Yahoo isn't the first place we turn to these days for advertising opportunities, we have heard of "lower" minimums, but we haven't forgotten either.


Jerry Whiteway


President


MetaResponse Group


jwhiteway@metaresponse.com
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.