LETTER: Just a Bunch of Yahoos

Share this article:
Just a Bunch of Yahoos


How right Ruth Stevens is about Yahoo (iMarketing News, Sept. 11).


A year or so ago we experienced our Yahoo sales representative "rejecting" advertising opportunities because our clients weren't willing to pay their large minimums to test their medium when it was highly sought after.


Though Yahoo isn't the first place we turn to these days for advertising opportunities, we have heard of "lower" minimums, but we haven't forgotten either.


Jerry Whiteway


President


MetaResponse Group


jwhiteway@metaresponse.com
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Native Ads Unmasked!

Native Ads Unmasked!

A Google product engineer introduces a browser plug-in that outs native advertising.

Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews

Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.

For CMOs, A Tale of Two Situations

For CMOs, A Tale of Two Situations

A survey of 525 chief marketers finds them voyaging between digital discovery and digital deliverance, riding out turbulent trends to positions of newfound respect.