Letter: It's the Results That Matter

Share this article:
Tad Clarke's editorial ("CRM Doesn't Mean Cancel Real Marketing," DM News, March 20) is right on!


All the lingo means zip. It is only results that matter. And it is customers that are our real employers in direct ... no matter how we get our message to our audience.


Customers have "told" us choice, service, speed, value are most important to them - the customer. Clients/customers/patients/guests have zero idea what CRM is ... and they do not care. They only care that you care for them.


You are right about what you write. Good stuff.
Share this article:

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.