Letter: It's the Results That Matter

Share this article:
Tad Clarke's editorial ("CRM Doesn't Mean Cancel Real Marketing," DM News, March 20) is right on!


All the lingo means zip. It is only results that matter. And it is customers that are our real employers in direct ... no matter how we get our message to our audience.


Customers have "told" us choice, service, speed, value are most important to them - the customer. Clients/customers/patients/guests have zero idea what CRM is ... and they do not care. They only care that you care for them.


You are right about what you write. Good stuff.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.