Letter: Hip, Long-Haired Creative Types Work in DM, Too

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I agree with Robert W. Bly's recent letter on the strategic silliness of the Caples' mailers showing four general ad people coveting the award - but only to a point (Letters, Sept. 19). His attempt to negatively portray the four as "hip, long-haired creative ad guys" reinforces a stereotypical image of general advertising being "cool" and direct marketing being a bastion of washed-up old geezers without a creative bone in their body.


This perception is a primary reason there is a lack of good young talent in DM today. (For the record, I'm also a long-haired creative ad guy who happens to work in DM - and I've written more than my share of control packages.)


Tom Rapsas, Copywriter and past DM News, columnist, Island Heights, NJ


rapsas@comcast.net


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