LETTER: E-Mail Newsletters Benefit Web Sites

Share this article:
"Web-Centric Model Threatened by E-Mail Newsletters" by Jaffer Ali (www.dmnews.com/articles/2000-11-13/11552.html) is missing the point.


I don't see any need to choose between content-rich Internet sites and e-mail newsletters. E-mail newsletters (we at InteliHealth send out millions per week) deliver breaking news and encapsulated articles to our registered users' desktops. Each newsletter item contains brief introductory text and a link into our site.


We have found that e-mail newsletters yield a high click-through rate for content and conversions for commerce and work better (and cheaper) than any other means to gain traffic.


E-mail newsletters can't replace high quality, in-depth content, but they sure do drive people deep into our site and leave behind page views, purchases and registrations. Talk about a killer app!


• Steven Schwartz


SSchwartz@InteliHealth.com


Intelihealth.com

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions