LETTER: E-Mail Inbox, Mailbox Aren't the Same

Share this article:
Paul Vixie, right from the door, makes an erroneous supposition in likening an e-mail inbox to a postal mailbox (see http://www.dmnews.com/articles/2000-08-14/9891.html.) They are not the same and have major foundational differences. He would do better to compare an e-mail inbox to a telephone voice mail system or telephone networks and services in general. In that realm, the sender bears most, if not all, of the cost to deliver its message (telemarketing for commercial purposes) and it can be shut off, ignored or stopped (to a greater or lesser extent) altogether, if desired by the consumer.


Consumers and businesses in many cases still have to pay a fee for the "box," though not nearly what Internet e-mail inboxes cost today. I do empathize with network providers that bear costs to deliver e-mail, and I think the best way to put Vixie on a different crusade would be for Net organizations to start looking at some sort of delivery fees and standards (pay them real money and agree on accepted standards of permission-based e-mail) by which to give ISPs an incentive to deliver mail. Sounds like a big job, but the arrogance of this man can only serve to motivate industry leaders toward alternatives that can work.


Business, when it is good business, must be good for everyone -- the provider/marketer, the vendors to the same and ultimately the consumers. If one of those is out of balance or isn't getting a fair shake, then we will have problems. I look forward to the day when this fellow who has angered and alienated so many well-intentioned people and companies is made silent or ineffectual when common sense and a reasonable remedy is implemented.


•Mike Carney, President, DirectQlick.com
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.