LETTER: Don't Lie About 'Handwritten' Notes

Share this article:
Paulanne Simmons' article ("Handwriting Font Raises Response Rate," Nov. 27, www.dmnews.com/articles/2000-11-20/11708.html) should have been titled "Dishonesty Is Profitable."


A computer-generated bulk-mail piece made to look like a handwritten letter is deceptive, but harmless I guess, and that's marketing, right? But when that letter says, "Please pardon my handwritten note ..." isn't this an out-and-out lie? Is this false advertising? Is this illegal? Do we need customers so badly that we're willing to deceive them like this, and brag about it to boot?


• Sam Leandro


President and publisher


Bell Springs Publishing


Willits, CA

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions