Letter: Don't Cut Off Bulk E-Mail's Free Ride Too Quickly

Share this article:
Get any weather updates via e-mail? Breaking news? Newsletters you subscribe to? How about DM News' E-Mail Marketing Weekly? Personally, I like getting all these for free ("Maybe Bulk E-Mail's Free Ride Should End," March 3).


If all bulk e-mailers have to pay, guess where the charges will end up? As Joe Consumer, I don't want to pay for the Mets updates when they acquire a player, or the Dilbert comic strip or, frankly, the eMarketer Daily.


The last thing we need right now is for legitimate e-mailers to shy away from the space, and if there are costs beyond those currently associated with technology and man-hours, the entire e-mail industry will suffer.


David Berkowitz, Director of media relations, eMarketer


DBerkowitz@emarketer.com





Share this article:
close

Next Article in Opinions

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Opinions

The Challenge of Changeable Customers

The Challenge of Changeable Customers

When it comes to behavioral targeting, I'm never surprised by the ads I'm served on my personal Mac.

Spoiled for Choice: Answers

Spoiled for Choice: Answers

Sterling Worldwide is hiring a new VP of sales and marketing. Should the CRM expert or the data person get the job? See what our readers has to say.

Peering Into the Marketing Future

Peering Into the Marketing Future

You've heard it many times before: The only constant is change. Not really. Sometimes, the only constant is stubborn resistance. This year we'll see a mix of both.