Letter: Don't Cut Off Bulk E-Mail's Free Ride Too Quickly
Get any weather updates via e-mail? Breaking news? Newsletters you subscribe to? How about DM News' E-Mail Marketing Weekly? Personally, I like getting all these for free ("Maybe Bulk E-Mail's Free Ride Should End," March 3).If all bulk e-mailers have to pay, guess where the charges will end up? As Joe Consumer, I don't want to pay for the Mets updates when they acquire a player, or the Dilbert comic strip or, frankly, the eMarketer Daily.
The last thing we need right now is for legitimate e-mailers to shy away from the space, and if there are costs beyond those currently associated with technology and man-hours, the entire e-mail industry will suffer.
David Berkowitz, Director of media relations, eMarketer
DBerkowitz@emarketer.com
