Letter: DMA Could Have Had Lots of Reasons for Executives Being on the DNC List

Share this article:
A little common sense would have deflected much of the media witch hunt related to Direct Marketing Association management names on the do-not-call list ("Newspaper Exploits DNC Loophole to Name Registrants," Oct. 6). Why were DMA names on the list?


How 'bout:


1) It's usual for management to insert their names into a program - for test purposes and validation that the program is working as designed.


2) Private decisions should remain private. The "list" was not supposed to be publicly available for any other purpose than its intended use.


3) You can work properly, diligently and effectively for a cause or product - and still choose to vote, or act, or purchase - something entirely different.


Mike Carney, call center support manager, Pacesetter Corp.


mike.carney@pacesettercorp.com





Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Opinions

App of the Week: Snap

App of the Week: Snap

Receiving money for purchasing items is a Snap.

App of the Week: Life Organizer

App of the Week: Life Organizer

Life Organizer aims to help users be as productive as possible.

Marketing GloBALLization

Marketing GloBALLization

The Yankees aren't the only team searching for talent overseas.