October 20, 2003
Letter: Dell, Other Sites Don't Offer Ways to Update Information
Are you a betting person? This morning I put my 21st letter to Dell in the mail ... asking to be taken off its mailing list ("Redesign Follows Dell's Expansion Plans," Oct. 6). IF -- and that's a BIG IF-- they were interested, I'd be more than happy to tell them I run Macintosh and simply don't do Windoz ... but since there's no practical means to offer them such market intelligence, I'll just keep trying to get off the mailing list.
Sooooo, wanna take a bet on whether the new Web site will have some means to request such a change? HINT ... I visited the Web site of the top 100 catalog sites (Dell is actually No. 1), and fewer than five had any means to request an address change; e.g., I'm getting duplicates, I'm not interested, you've misspelled my name, this person is dead, etc.
David Eddy, email@example.com