Letter: Dell, Other Sites Don't Offer Ways to Update Information

Share this article:
Are you a betting person? This morning I put my 21st letter to Dell in the mail ... asking to be taken off its mailing list ("Redesign Follows Dell's Expansion Plans," Oct. 6). IF -- and that's a BIG IF-- they were interested, I'd be more than happy to tell them I run Macintosh and simply don't do Windoz ... but since there's no practical means to offer them such market intelligence, I'll just keep trying to get off the mailing list.


Sooooo, wanna take a bet on whether the new Web site will have some means to request such a change? HINT ... I visited the Web site of the top 100 catalog sites (Dell is actually No. 1), and fewer than five had any means to request an address change; e.g., I'm getting duplicates, I'm not interested, you've misspelled my name, this person is dead, etc.


David Eddy, deddy@davideddy.com


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Opinions

The One-to-One Future Is Now

The One-to-One Future Is Now

Editor-in-Chief Ginger Conlon offers her take on what it means to make an impact on the marketing industry.

Leading by (Poor) Example: Answers

Leading by (Poor) Example: Answers

The VP of marketing has been a little lax in his definition of the term "business expense" and it shows. See how our readers would handle this thorny situation.

Attention Marketing Consultants: Protect Yourselves

Attention Marketing Consultants: Protect Yourselves

A lot can go wrong when you're a marketing consultant—but there are plenty of ways to safeguard yourself if you're smart about it.