Letter: Classic Books Worth Another Look

Letter: Classic Books Worth Another Look


Bob Bly's article got me thinking about some of those old classics. Definitely worth rereading in many cases, even for an old-timer like me! Thanks for the great list.


William G. Dugan, Publisher, Briefings Publishing Group, Alexandria, VA


bdugan@briefings.com



Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Opinions

It's Not "OK" to Be "K"

It's Not "OK" to Be "K"

Resist the temptation to dismiss marketing and sales fundamentals in the age of quick hits and shortcuts.

Marketing's Constant Evolution

Marketing's Constant Evolution

As both a "marketer" and editor I recently found myself doubly blessed. There I was heading a table of some of the smartest and most talented marketers around.

Marketing Challenge: Fire the Client?

Marketing Challenge: Fire the Client?

Seems like a top client is subtly demanding a kickback—what would you do? Answers are due to ginger.conlon@dmnews.com by May 31.