Letter: Classic Books Worth Another Look

Share this article:
Letter: Classic Books Worth Another Look


Bob Bly's article got me thinking about some of those old classics. Definitely worth rereading in many cases, even for an old-timer like me! Thanks for the great list.


William G. Dugan, Publisher, Briefings Publishing Group, Alexandria, VA


bdugan@briefings.com



Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Opinions

The Challenge of Changeable Customers

The Challenge of Changeable Customers

When it comes to behavioral targeting, I'm never surprised by the ads I'm served on my personal Mac.

Spoiled for Choice: Answers

Spoiled for Choice: Answers

Sterling Worldwide is hiring a new VP of sales and marketing. Should the CRM expert or the data person get the job? See what our readers has to say.

Peering Into the Marketing Future

Peering Into the Marketing Future

You've heard it many times before: The only constant is change. Not really. Sometimes, the only constant is stubborn resistance. This year we'll see a mix of both.