Letter: Amazon Can Still Learn DM Lessons

Share this article:
I do not share Ken Magill's opinion that Jeff Bezos speaking at the Chicago Catalog Conference is a "sign that all is right" (iMarketing News, Feb. 18).


The conference program indicates Bezos will address how to sell online "successfully and profitably" in his June 11 keynote. I am curious what Mr. Bezos will say on this topic. Amazon to date has evaporated billions in shareholder investment.


Amazon's tiny profit posted fourth quarter last year, less than a penny a share, rests on a $16 million non-cash gain from the devaluation of the euro. Without this currency fluctuation, Amazon would have posted an $11 million loss for the quarter. Amazon has indicated it will lose money in the first quarter of 2002.


I am a satisfied, loyal and frequent Amazon customer. However, Amazon has yet to make money, and it is unclear when it will.


Survey after survey suggests that many of the folks making real profit online are old-economy direct marketers, such as catalogers. We welcome Mr. Bezos to our Chicago conference. And we all should invite him to attend some of the excellent sessions on direct marketing offered there.


Alan Rimm-Kaufman, Vice president of marketing, Crutchfield Corp., Charlottesville, VA,


media@crutchfield.com



Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Target Better With Facebook, Sandberg Tells Marketers

Target Better With Facebook, Sandberg Tells Marketers

In earnings call, the COO claims Facebook is 44% more accurate than the industry average at targeting and promises increasing investment in ad tech.

Day One on the DMA2014 Show Floor

Day One on the DMA2014 Show Floor

Sprouting from the Direct Marketing Association convention today were retargeting refinements, rules for breach behavior, and, yes, some darn fine Brussels sprouts.

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.