February 07, 2005
Letter: A Reminder Why We Shouldn't Take Shortcuts
I loved Chantal Todé's story on Eziba ("Eziba's Meltdown: Mailing to the Wrong File Ended a Catalog," Jan. 31). I normally don't send notes like this, but it's a Monday, she may be having a "bad weather" or "bad hair" day and could use a kudos e-mail about the your article. I like to know all the processes I put in place have value and I should continue to fight the good fight when someone tries to get me to take shortcuts or assume it's getting done.
Barbara Thomas, President, Creative Tactics LLC